Shea Moisture "Broke the Wrong Walls with this Controversial Ad

Shea Moisture "Broke the Wrong Walls with this Controversial Ad

Shea Moisture "Broke the Wrong Walls with this Controversial Ad

Tone Def, Excluded, Fed up are just a few words swarming social media this evening to describe this controversial Shea Moisture Product Commercial. 

Going Viral less than 24 Hours after their annual appearance at the most popular World Natural Hair Show, what seemed to be a tactic to continue to "break walls" was perceived as a mission to diminish the voices of Black Women; Shea Moisture's core audience and back bone to the uprising of their business. 

The 60 second clip was a part of a series of videos which seemingly did not receive as much attention and/or promotion as the one below which sparked attention not only from customers, and influencers but pretty much anyone connected to social media this Monday. 

From meme's to hashtags, everyone who did not know of the brand, is now aware of Shea Moisture, the ad controversy and their extensive product line. Many are not happy and have made every effort to let the brand know exactly how they feel (no filter) while apposing views aim to defend the well known brand.

From highly popular natural hair care brand to viral sensation with 1.6 star rating in a few hours

From highly popular natural hair care brand to viral sensation with 1.6 star rating in a few hours

Customers & influencers took to social media to weigh in on this ad. Here are just a few that have taken to Youtube to share their opinion:


While I somewhat understand the motive behind the message, I have to stand behind my African American curlfriends on this one. In an industry where coily, kinky and Type 4 textures just are not well represented often enough, we can only hope that the brands that are built from our own "backyards" would make an effort to create these opportunities for us. We've seen enough straight hair textures, loose curly hair textures, lighter skin tones, featured in ads promoting hair products even our own natural hair care product lines. It's not about black or white but more so showing an appreciation for the audience that helped to build you up to where you are today. I don't believe the mast majority of the uproar came from a place of hate, but a lack of representation or empathy on a experience that hits so close to home. African American women have always been the "model child" for hair hate & hair envy, dating centuries back. 

Will you be joining the boycott? How did you perceive the ad? Let's chat!

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